Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 51 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 18 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 21 other countries.

2 Kitara Media is leading in United States, Canada, India, Brazil and 17 other countries.