Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 63 other categories.

2 Lookery is leading in Adult, Motorsports, Investing, General Merchandise and 4 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, Great Britain and 43 other countries.

2 Lookery is leading in India, Slovakia, United Arab Emirates, Taiwan and 4 other countries.