Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 61 other categories.

2 Merchenta is leading in Home & Garden, Consumer Electronics, Products & Shopping and Children.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Austria and 34 other countries.

2 Merchenta is leading in United Kingdom, Malaysia, Colombia, Turkey and 2 other countries.