Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 60 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Consumer Electronics, Financial Management and 3 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 31 other countries.

2 Merchenta is leading in United Kingdom, Jersey, Malaysia, Hong Kong and one other country.