Market Share by Top Websites

1 GroupM Server is leading in Top 1M Sites and The Entire Web.

2 PointRoll is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 96 other categories.

2 GroupM Server is leading in Internet & Telecom, Food & Drink, Movies, Cooking & Recipes and 17 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 46 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Spain and 13 other countries.