Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and The Entire Web.

2 PointRoll is leading in Top 10K Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 89 other categories.

2 GroupM Server is leading in Internet & Telecom, Games, Movies, Cooking & Recipes and 15 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Russia and 29 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 22 other countries.