Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 94 other categories.

2 GroupM Server is leading in Internet & Telecom, Movies, Cooking & Recipes, Web Hosting and 16 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 30 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 15 other countries.