Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 42 other categories.

2 GroupM Server is leading in People & Society, Internet & Telecom, Autos & Vehicles, Movies and 39 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 33 other countries.

2 GroupM Server is leading in Poland, Germany, United States, Italy and 16 other countries.