Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Finance, Travel & Tourism, Community & Society, Business & Consumer Services and 16 other categories.

2 GroupM Server is leading in Computers Electronics & Technology and Games.

Geography

1 Silverpop is leading in most countries, including United States, Mexico, Australia, India and 34 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 6 other countries.