Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, Simply is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 121 other categories.

2 GroupM Server is leading in Makes & Models, Automotive Industry, Law, Consumer Electronics and 6 other categories.

Geography

1 Simply is leading in most countries, including Italy, United States, United Kingdom, Spain and 46 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Sweden and 8 other countries.