Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and The Entire Web.

2 Simply is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 115 other categories.

2 GroupM Server is leading in Makes & Models, Automotive Industry, Home & Garden, Nursery & Playroom and 6 other categories.


1 Simply is leading in most countries, including Italy, United States, Spain, United Kingdom and 35 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Sweden and 10 other countries.