Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simply is leading in Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 115 other categories.

2 GroupM Server is leading in Makes & Models, Automotive Industry, Consumer Electronics, E-Commerce and 3 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, United States, United Kingdom and 44 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Sweden and 10 other countries.