Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 47 other categories.

2 SmartContext is leading in Chats & Forums, Adult, Humor, Classifieds and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, United States, Spain and 24 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 8 other countries.