Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites and The Entire Web.

2 GroupM Server is leading in Top 100K Sites.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 61 other categories.

2 GroupM Server is leading in Movies, Autos & Vehicles, Web Hosting, TV & Video and 24 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, United States, Spain and 24 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Belgium and 11 other countries.