Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 57 other categories.

2 GroupM Server is leading in Autos & Vehicles, Movies, Web Hosting, TV & Video and 25 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, Italy, United States and 24 other countries.

2 SmartContext is leading in Poland, Russia, Ukraine, United Kingdom and 9 other countries.