Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 49 other categories.

2 GroupM Server is leading in Autos & Vehicles, Movies, Web Hosting, Travel and 28 other categories.


1 GroupM Server is leading in most countries, including Germany, Denmark, Italy, Spain and 25 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 12 other countries.