Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites and The Entire Web.

2 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 47 other categories.

2 SmartContext is leading in Chats & Forums, Food & Drink, Cooking & Recipes, Adult and 22 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, Spain, United States and 23 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 10 other countries.