Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 54 other categories.

2 GroupM Server is leading in Autos & Vehicles, Movies, Travel, TV & Video and 25 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, Italy, Spain and 23 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 8 other countries.