Market Share by Top Websites

1 Smowtion is leading in Top 1M Sites and The Entire Web.

2 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 188 other categories.

2 GroupM Server is leading in Makes & Models and E-Commerce.

Geography

1 Smowtion is leading in most countries, including Spain, India, Mexico, Argentina and 123 other countries.

2 GroupM Server is leading in Poland, Denmark and Estonia.