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Smowtion is leading in Top 100K Sites and The Entire Web.
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GroupM Server is leading in Top 10K Sites.
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Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 187 other categories.
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GroupM Server is leading in Makes & Models.
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Smowtion is leading in most countries, including Spain, Argentina, Mexico, India and 148 other countries.
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GroupM Server is leading in Germany, Poland and Latvia.