Market Share by Top Websites

1 is leading in Top 1M Sites.

2 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Internet & Telecom and 105 other categories.

2 GroupM Server is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Clothing and 13 other categories.


1 is leading in most countries, including Germany, Austria, United States, Russia and 27 other countries.

2 GroupM Server is leading in Poland, Denmark, United Kingdom, Italy and 11 other countries.