Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 101 other categories.

2 GroupM Server is leading in Movies, Web Hosting, Law & Government, Makes & Models and 13 other categories.


1 Sprinkle is leading in most countries, including Czech Republic, Slovakia, Sweden, Norway and 29 other countries.

2 GroupM Server is leading in Germany, United Kingdom, France, Austria and 28 other countries.