Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 69 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Movies, Games and 29 other categories.


1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Spain and 24 other countries.

2 GroupM Server is leading in Poland, Germany, United Kingdom, Australia and 18 other countries.