Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 60 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Movies, Games and 27 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Denmark and 22 other countries.

2 GroupM Server is leading in Poland, Germany, Austria, United Kingdom and 16 other countries.