Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Internet & Telecom and 68 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Movies, Autos & Vehicles and 27 other categories.


1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 29 other countries.

2 GroupM Server is leading in Poland, Denmark, Spain, Italy and 15 other countries.