Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Music & Audio and 74 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Movies and 25 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Austria, Switzerland and 25 other countries.

2 GroupM Server is leading in Poland, Denmark, Spain, Italy and 14 other countries.