Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 39 other categories.

2 GroupM Server is leading in Business & Industry, Internet & Telecom, Shopping, Music & Audio and 38 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 27 other countries.

2 zapunited is leading in India, Brazil, Russia, Philippines and 9 other countries.