Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 41 other categories.

2 GroupM Server is leading in Business & Industry, Shopping, Music & Audio, Food & Drink and 39 other categories.


1 zapunited is leading in most countries, including India, Great Britain, Brazil, Canada and 34 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Sweden and 17 other countries.