Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Music & Audio and 46 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 32 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Austria and 32 other countries.

2 zapunited is leading in India, Russia, Morocco, Thailand and 5 other countries.