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Hello Retail is leading in Top 1M Sites and The Entire Web.
2
PersonaClick is leading in Top 10K Sites and Top 100K Sites.
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Hello Retail has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, E-commerce & Shopping, Sports and 17 other categories.
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PersonaClick is leading in Reference Materials.
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Hello Retail is leading in most countries, including Denmark, Sweden, Netherlands, Norway and 38 other countries.
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PersonaClick is leading in Turkey, Azerbaijan, Iran, Iraq and one other country.