Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitTail is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, News & Media, Arts & Entertainment and 8 other categories.

2 HitTail is leading in Business & Consumer Services, Computers Electronics & Technology, Community & Society, Finance and 7 other categories.

Geography

1 HitTail is leading in most countries, including United States, India, France, Canada and 35 other countries.

2 i-Behavior is leading in United Kingdom, Brazil, Spain, Italy and 23 other countries.