Market Share by Top Websites

1 Shopify Pay is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HotMart is clearly lagging behind, losing to Shopify Pay in all segments.

Websites Categories

1 Shopify Pay has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Sports, Home & Garden and 19 other categories.

2 HotMart is leading in Law & Government.

Geography

1 Shopify Pay is leading in most countries, including United States, United Kingdom, Canada, Australia and 153 other countries.

2 HotMart is leading in Brazil, Bolivia, Angola, Cape Verde and one other country.