Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, i-Behavior is still behind Listrak in all market share segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 107 other categories.

2 i-Behavior is leading in Programming, Jobs & Employment, Makes & Models, Fashion & Modeling and 5 other categories.


1 i-Behavior is leading in most countries, including Brazil, Poland, Germany, France and 20 other countries.

2 Listrak is leading in United States, Canada, Australia, United Kingdom and 17 other countries.