Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, i-Behavior is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 119 other categories.

2 i-Behavior is leading in TV & Video, Celebrities & Entertainment News, Newspapers, Credit and Loans & Mortgages.


1 Listrak is leading in most countries, including United States, Canada, Australia, India and 29 other countries.

2 i-Behavior is leading in Brazil, Netherlands, Denmark, Czech Republic and 6 other countries.