1
Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, i-Behavior is clearly lagging behind, losing to Listrak in all segments.
1
Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 15 other categories.
2
i-Behavior is leading in Travel & Tourism, Finance, Law & Government and Reference Materials.
1
i-Behavior is leading in most countries, including United Kingdom, Brazil, Spain, Italy and 28 other countries.
2
Listrak is leading in United States, Canada, Germany, France and 25 other countries.