Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 117 other categories.

2 i-Behavior is leading in TV & Video, Technology News, Celebrities & Entertainment News, Medicine and 2 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 37 other countries.

2 i-Behavior is leading in Brazil, Denmark, Italy, Poland and 11 other countries.