Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 112 other categories.

2 i-Behavior is leading in Technology News, Celebrities & Entertainment News, Gambling, TV & Video and one other category.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 25 other countries.

2 i-Behavior is leading in Brazil, Poland, Netherlands, Italy and 12 other countries.