Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Food & Drink and 19 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 17 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Germany and 28 other countries.

2 Proclivity is leading in United States, India, Turkey, Portugal and 2 other countries.