Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, i-Behavior is still behind Proclivity in all market share segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, News & Media, Adult and 21 other categories.

2 Proclivity is leading in Sports, Football, Health, Shopping and 19 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 37 other countries.

2 Proclivity hasn't got a lead over i-Behavior in any country.