Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, TV & Video and 22 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 21 other categories.


1 i-Behavior is leading in most countries, including Brazil, Denmark, United Kingdom, Australia and 25 other countries.

2 Proclivity is leading in United States, Ukraine, Ireland, Japan and one other country.