Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Consumer Services, Lifestyle, Computers Electronics & Technology, Travel & Tourism and 18 other categories.

2 Proclivity is leading in Health.

Geography

1 i-Behavior is leading in most countries, including United Kingdom, Brazil, Spain, Italy and 44 other countries.

2 Proclivity is leading in United States, Vietnam, South Korea, Philippines and one other country.