Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 78 other categories.

2 IgnitionOne is leading in Law & Government, Construction & Maintenance, Visual Arts & Design, Government and 4 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 55 other countries.

2 IgnitionOne is leading in United States, France, United Kingdom, Brazil and 5 other countries.