Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 85 other categories.

2 IgnitionOne is leading in Investing, Law & Government, Visual Arts & Design, Construction & Maintenance and 7 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 61 other countries.

2 IgnitionOne is leading in United States, France, United Kingdom, Mozambique and 5 other countries.