Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 95 other categories.

2 IgnitionOne is leading in Food & Grocery Retailers, Construction & Maintenance, Visual Arts & Design, Law & Government and 6 other categories.


1 Insider is leading in most countries, including Turkey, Poland, Russia, Indonesia and 73 other countries.

2 IgnitionOne is leading in France, Panama and Algeria.