Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 46 other categories.

2 IgnitionOne is leading in People & Society, Arts & Entertainment, News & Media, Autos & Vehicles and 41 other categories.

Geography

1 IgnitionOne is leading in most countries, including United Kingdom, Japan, United States, France and 35 other countries.

2 Insider is leading in Turkey, Russia, Poland, Indonesia and 25 other countries.