Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 73 other categories.

2 mParticle is leading in TV & Video, Restaurants & Delivery, Banking, Collecting and 3 other categories.

Geography

1 IgnitionOne is leading in most countries, including Japan, United Kingdom, France, Russia and 19 other countries.

2 mParticle is leading in United States, Brazil, Turkey, Taiwan and 2 other countries.