Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Autos & Vehicles and 29 other categories.

2 mParticle is leading in News & Media, Newspapers, Arts & Entertainment, TV & Video and 23 other categories.

Geography

1 IgnitionOne is leading in most countries, including Japan, France, United Kingdom, Australia and 21 other countries.

2 mParticle is leading in Canada, United States, Russia, Brazil and 14 other countries.