Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 73 other categories.

2 mParticle is leading in TV & Video, Food & Drink, Restaurants & Delivery, Newspapers and 6 other categories.


1 IgnitionOne is leading in most countries, including Japan, United Kingdom, France, Russia and 21 other countries.

2 mParticle is leading in United States, Canada, Brazil, Turkey and 4 other countries.