Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 76 other categories.

2 mParticle is leading in Newspapers, TV & Video, Restaurants & Delivery, Banking and 6 other categories.

Geography

1 IgnitionOne is leading in most countries, including Japan, France, United Kingdom, Spain and 47 other countries.

2 mParticle is leading in United States, Canada, Turkey and Indonesia.