Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 77 other categories.

2 mParticle is leading in Banking, Domain Names & Register, Collecting and General Merchandise.

Geography

1 IgnitionOne is leading in most countries, including United States, Japan, France, United Kingdom and 32 other countries.

2 mParticle is leading in Turkey.