Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Autos & Vehicles and 33 other categories.

2 mParticle is leading in News & Media, Newspapers, Arts & Entertainment, TV & Video and 18 other categories.

Geography

1 IgnitionOne is leading in most countries, including Japan, France, United Kingdom, India and 17 other countries.

2 mParticle is leading in United States, Canada, Turkey, Spain and 8 other countries.