Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Newspapers, Arts & Entertainment, Shopping and 32 other categories.

2 IgnitionOne is leading in Business & Industry, Travel, Accommodation & Hotels, People & Society and 24 other categories.


1 mParticle is leading in most countries, including Canada, United States, Germany, Turkey and 22 other countries.

2 IgnitionOne is leading in Japan, France, United Kingdom, Italy and 11 other countries.