Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 101 other categories.

2 IgnitionOne is leading in People & Society, News & Media, Autos & Vehicles, Technology News and 21 other categories.

Geography

1 Segment is leading in most countries, including British Indian Ocean Territory, United States, Norway, United Kingdom and 85 other countries.

2 IgnitionOne is leading in Japan, Taiwan, Hong Kong, South Korea and 4 other countries.