Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 13 other categories.

2 Impresiones Web is leading in Arts & Entertainment, Science & Education, Adult and Games.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 37 other countries.

2 Impresiones Web is leading in Spain, Mexico, Argentina, Peru and 12 other countries.