Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, Shopping and 178 other categories.

2 Impresiones Web is leading in People & Society, Arts & Entertainment, Adult, TV & Video and 26 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, Great Britain and 137 other countries.

2 Impresiones Web is leading in Spain, Mexico, Argentina, Brazil and 28 other countries.