Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Internet & Telecom, Business & Industry, Chats & Forums and 123 other categories.

2 Impresiones Web is leading in People & Society, Arts & Entertainment, Adult, Music & Audio and 56 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 135 other countries.

2 Impresiones Web is leading in Spain, Mexico, Argentina, Peru and 13 other countries.