Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Autos & Vehicles and 181 other categories.

2 Impresiones Web is leading in People & Society, Adult, TV & Video, Games and 21 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 164 other countries.

2 Impresiones Web is leading in Argentina, Peru, Venezuela, Bolivia and 4 other countries.