Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Impresiones Web has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 59 other categories.

2 Optimatic is leading in Online, Marketing & Advertising, Products & Shopping, Search Engine and 6 other categories.


1 Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Chile and 42 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, China and 2 other countries.