Market Share by Top Websites

1 Impresiones Web is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Impresiones Web in all segments.

Websites Categories

1 Impresiones Web has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Music & Audio and 108 other categories.

2 YuMe is leading in Recreation & Hobbies, Performing Arts, Outdoors, Newspapers and 19 other categories.

Geography

1 Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Peru and 42 other countries.

2 YuMe is leading in United States, Sweden, India, Canada and 13 other countries.