Market Share by Top Websites

1 MediaTrust is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iovation is clearly lagging behind, losing to MediaTrust in all segments.

Websites Categories

1 iovation has better usage coverage in more websites categories. Including Finance, Gambling, Lifestyle, Food & Drink and 10 other categories.

2 MediaTrust is leading in News & Media, Science & Education, Sports, Health and 6 other categories.


1 iovation is leading in most countries, including United States, Japan, China, Canada and 57 other countries.

2 MediaTrust is leading in United Kingdom, Germany, India, Philippines and 32 other countries.