Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kenshoo is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 197 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Insurance, Publications and 24 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Bulgaria, Australia and 171 other countries.

2 Kenshoo is leading in British Indian Ocean Territory, Austria, Cocos Islands, Oman and 12 other countries.