1
Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Kenshoo is clearly lagging behind, losing to Nielsen NetRatings in all segments.
1
Nielsen NetRatings has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 17 other categories.
2
Kenshoo is leading in Vehicles, Home & Garden and E-commerce & Shopping.
1
Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, United Kingdom and 141 other countries.
2
Kenshoo is leading in Colombia, Pakistan, Belize, Nigeria and 7 other countries.