Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 194 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Classifieds, Insurance and 25 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 155 other countries.

2 Kenshoo is leading in Viet Nam, Armenia, Serbia, Venezuela and 13 other countries.