Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kenshoo is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 196 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Classifieds, Publications and 21 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 158 other countries.

2 Kenshoo is leading in Saudi Arabia, Bosnia, Kuwait, Sri Lanka and 5 other countries.