Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 198 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Insurance, Classifieds and 24 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 154 other countries.

2 Kenshoo is leading in Hungary, Armenia, Bangladesh, Trinidad and Tobago and 10 other countries.