Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 192 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Insurance, Classifieds and 23 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 158 other countries.

2 Kenshoo is leading in Norway, Bosnia, Serbia, Armenia and 9 other countries.