Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 196 other categories.

2 Kenshoo is leading in Car Buying, Search Engine, Publications, Classifieds and 21 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Spain and 148 other countries.

2 Kenshoo is leading in Qatar, Mongolia, Kuwait, Senegal and one other country.