Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 220 other categories.

2 Kenshoo is leading in Publications, Classifieds, Fashion & Modeling, Wholesale Trade and 8 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Great Britain, Poland, Australia and 204 other countries.

2 Kenshoo is leading in British Indian Ocean Territory, Vanuatu, Pitcairn, Bhutan and one other country.