Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required...
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
Despite its recent growth, Optimizely is still behind DoubleClick Floodlight in all market share segments.
DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 16 other categories.
Optimizely is leading in Games, Arts & Entertainment, Community & Society and Reference Materials.
Optimizely is leading in most countries, including United States, Germany, India, France and 99 other countries.
DoubleClick Floodlight is leading in Japan, Canada, United Kingdom, Australia and 54 other countries.