Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimizely is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 16 other categories.

2 Optimizely is leading in Games, Arts & Entertainment, Community & Society and Reference Materials.


1 Optimizely is leading in most countries, including United States, Germany, India, France and 99 other countries.

2 DoubleClick Floodlight is leading in Japan, Canada, United Kingdom, Australia and 54 other countries.