Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MixPanel is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Arts & Entertainment, Food & Drink and 13 other categories.

2 MixPanel is leading in Travel & Tourism, Lifestyle, E-commerce & Shopping, Pets & Animals and 3 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, Russia and 123 other countries.

2 MixPanel is leading in Taiwan, Poland, India, Hong Kong and 23 other countries.