Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MixPanel is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 MixPanel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 173 other categories.

2 DoubleClick Floodlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 54 other categories.

Geography

1 MixPanel is leading in most countries, including Taiwan, Japan, Russia, India and 113 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Australia and 67 other countries.