1
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, MixPanel is clearly lagging behind, losing to DoubleClick Floodlight in all segments.
1
DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 18 other categories.
2
MixPanel is leading in Travel & Tourism and Pets & Animals.
1
DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, United Kingdom and 139 other countries.
2
MixPanel is leading in Taiwan, Nigeria, Jordan, Ghana and 12 other countries.