Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Branch Metrics is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Computers Electronics & Technology and 10 other categories.

2 Branch Metrics is leading in E-commerce & Shopping, Lifestyle, Home & Garden, Heavy Industry & Engineering and 6 other categories.

Geography

1 Branch Metrics is leading in most countries, including France, Spain, Russia, Poland and 79 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Australia and 68 other countries.