Mobile deep linking system to increase engagement and retention.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
Branch Metrics is leading in The Entire Web.
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 10 other categories.
Branch Metrics is leading in Arts & Entertainment, Games, Science & Education, Lifestyle and 6 other categories.
Branch Metrics is leading in most countries, including United States, France, United Kingdom, India and 152 other countries.
DoubleClick Floodlight is leading in Japan, Australia, New Zealand, Hungary and 4 other countries.