DoubleClick Floodlight
trend
213,324 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

StatCounter
trend
116,758 websites

StatCounter offers both free and paid options

http://statcounter.com

StatCounter, a free online visitor stats tool. It offers its members the chance to grow and improve their online businesses by allowing them to monitor the number of hits to their website; the geographical location of visitors; the variou...

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, StatCounter is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Arts & Entertainment and 16 other categories.

2 StatCounter is leading in Adult, Community & Society, Hobbies & Leisure and Reference Materials.

Geography

1 StatCounter is leading in most countries, including India, Indonesia, Italy, France and 100 other countries.

2 DoubleClick Floodlight is leading in United States, Japan, Canada, United Kingdom and 53 other countries.