Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gemius is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Computers Electronics & Technology and 17 other categories.

2 Gemius is leading in News & Media, Reference Materials and Adult.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 129 other countries.

2 Gemius is leading in Poland, Hungary, Czech Republic, Turkey and 22 other countries.