Market Share by Top Websites

1 Yandex Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Floodlight is clearly lagging behind, losing to Yandex Metrics in all segments.

Websites Categories

1 Yandex Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 232 other categories.

2 DoubleClick Floodlight is leading in Car Buying, Universities & Colleges, Theme Parks, Bingo and 3 other categories.

Geography

1 Yandex Metrics is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 171 other countries.

2 DoubleClick Floodlight is leading in United States, Canada, Australia, New Zealand and 14 other countries.