DoubleClick Floodlight
trend
212,652 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

Yandex Metrics
trend
856,879 websites

Yandex Metrics offers both free and paid options

http://metrika.yandex.ru/

Yandex is an internet technologies company that operates in Russia, CIS and Turkey. It is the largest Russian and fourth-largest world internet search engine. Yandex is an acronym for the phrase Yet Another Indexer. As of March 2013, Yan...

Market Share by Top Websites

1 Yandex Metrics is leading in Top 1M Sites and The Entire Web.

2 DoubleClick Floodlight is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yandex Metrics has better usage coverage in more websites categories. Including Computers Electronics & Technology, Heavy Industry & Engineering, Vehicles, Arts & Entertainment and 19 other categories.

2 DoubleClick Floodlight is leading in Gambling.

Geography

1 Yandex Metrics is leading in most countries, including Russia, Belarus, Ukraine, Kazakhstan and 117 other countries.

2 DoubleClick Floodlight is leading in United States, Japan, Canada, United Kingdom and 35 other countries.