Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
Yandex is an internet technologies company that operates in Russia, CIS and Turkey. It is the largest Russian and fourth-largest world internet search engine. Yandex is an acronym for the phrase Yet Another Indexer. As of March 2013, Yan...
Yandex Metrics is leading in Top 1M Sites and The Entire Web.
DoubleClick Floodlight is leading in Top 10K Sites and Top 100K Sites.
Yandex Metrics has better usage coverage in more websites categories. Including Computers Electronics & Technology, Heavy Industry & Engineering, Vehicles, Arts & Entertainment and 19 other categories.
DoubleClick Floodlight is leading in Gambling.
Yandex Metrics is leading in most countries, including Russia, Belarus, Ukraine, Kazakhstan and 117 other countries.
DoubleClick Floodlight is leading in United States, Japan, Canada, United Kingdom and 35 other countries.