Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Rambler has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Heavy Industry & Engineering, Health and 9 other categories.
DoubleClick Floodlight is leading in Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 7 other categories.
DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, United Kingdom and 132 other countries.
Rambler is leading in Russia, Ukraine, Belarus, Kazakhstan and 19 other countries.