Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 144 other categories.

2 Kenshoo is leading in Autos & Vehicles, Car Buying, Search Engine, Accommodation & Hotels and 70 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 119 other countries.

2 Kenshoo is leading in Bosnia, Algeria, Bangladesh, Venezuela and 19 other countries.