Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 150 other categories.

2 Kenshoo is leading in Autos & Vehicles, Car Buying, Search Engine, Construction & Maintenance and 58 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 116 other countries.

2 Kenshoo is leading in Egypt, Qatar, Cote d Ivoire, Guatemala and 4 other countries.