Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 216 other categories.

2 KissMetrics is leading in Internet & Telecom, Marketing & Advertising, Online Marketing, Web Design and 10 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Italy, Brazil and 200 other countries.

2 KissMetrics is leading in British Indian Ocean Territory, Mauritania, Botswana, Maldives and 7 other countries.