Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, KissMetrics is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Shopping and 165 other categories.

2 KissMetrics is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 51 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, France and 104 other countries.

2 KissMetrics is leading in India, Russia, Ukraine, Indonesia and 63 other countries.