Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Shopping and 166 other categories.

2 KissMetrics is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 50 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 99 other countries.

2 KissMetrics is leading in India, Viet Nam, Ukraine, Indonesia and 57 other countries.