Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, KissMetrics is still behind Omniture in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 206 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Software, Social Network and 18 other categories.


1 Omniture is leading in most countries, including United States, Italy, Brazil, Germany and 157 other countries.

2 KissMetrics is leading in Russia, India, Palestinian Territories, Finland and 49 other countries.