Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 205 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Software, Social Network and 21 other categories.


1 Omniture is leading in most countries, including United States, Italy, Japan, United Kingdom and 152 other countries.

2 KissMetrics is leading in India, Viet Nam, Ukraine, Israel and 30 other countries.