Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, KissMetrics is still behind Omniture in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 190 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 31 other categories.


1 Omniture is leading in most countries, including United States, Italy, Germany, Japan and 136 other countries.

2 KissMetrics is leading in India, Russia, Ukraine, Viet Nam and 38 other countries.