Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 11 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Brazil, Spain, Japan and 29 other countries.

2 Korrelate is leading in United States, Canada, Philippines, Norway and 3 other countries.