Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 25 other categories.


1 Kitara Media is leading in most countries, including Canada, India, Iran, Italy and 19 other countries.

2 Korrelate is leading in United States, Venezuela, Mexico, China and 8 other countries.