Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Makes & Models, Search Engine and 6 other categories.


1 Kitara Media is leading in most countries, including Canada, India, Argentina, Pakistan and 19 other countries.

2 Korrelate is leading in United States, Colombia, Thailand and Turkey.