Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
Kitara Media is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.
Lucid Media hasn't got a lead over Kitara Media in any country.