In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 53 other countries.
Lucid Media is leading in Viet Nam.