In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Lucid Media is leading in Autos & Vehicles, Automotive Industry, Energy, Real Estate and one other category.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 23 other countries.
Lucid Media is leading in China and Thailand.