In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Egypt and 27 other countries.
Lucid Media hasn't got a lead over Kitara Media in any country.