In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Lucid Media is leading in Energy, Products & Shopping and Real Estate.
Kitara Media is leading in most countries, including United States, Canada, Turkey, Netherlands and 29 other countries.
Lucid Media hasn't got a lead over Kitara Media in any country.