Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.

2 Lucid Media is leading in Autos & Vehicles, Automotive Industry, Energy, Real Estate and one other category.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 23 other countries.

2 Lucid Media is leading in China and Thailand.