Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 Lucid Media is leading in Energy, Real Estate and Products & Shopping.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.

2 Lucid Media is leading in Viet Nam.