In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Food & Drink and 15 other categories.
Lucid Media is leading in Business & Industry and Energy.
Kitara Media is leading in most countries, including United States, Canada, Sri Lanka, Iran and 15 other countries.
Lucid Media is leading in Singapore.