In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Lucid Media is leading in Products & Shopping, Real Estate and Energy.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 32 other countries.
Lucid Media hasn't got a lead over Kitara Media in any country.