Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 Lucid Media is leading in Energy, Products & Shopping and Real Estate.


1 Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 29 other countries.

2 Lucid Media is leading in Afghanistan.