In terms of market share, Kitara Media is clearly lagging behind, losing to Lucid Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 19 other categories.
Lucid Media hasn't got a lead over Kitara Media in any websites category.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.
Lucid Media is leading in Egypt.