In terms of market share, Kitara Media is clearly lagging behind, losing to Magnetise Group in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Magnetise Group is leading in Gambling and Lottery.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 25 other countries.
Magnetise Group is leading in United Kingdom, Russia and Uruguay.