In terms of market share, Kitara Media is clearly lagging behind, losing to Magnetise Group in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
Magnetise Group is leading in Business & Industry, Email, Shopping, Clothing and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, Indonesia and 11 other countries.
Magnetise Group is leading in United Kingdom, Italy and Russia.