In terms of market share, Kitara Media is clearly lagging behind, losing to Magnetise Group in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Magnetise Group is leading in Lottery and Gambling.
Kitara Media is leading in most countries, including United States, India, Canada, Germany and 53 other countries.
Magnetise Group is leading in Great Britain and Bulgaria.