In terms of market share, Kitara Media is clearly lagging behind, losing to Magnetise Group in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Magnetise Group is leading in Business & Industry, Email, Shopping, Clothing and 2 other categories.
Kitara Media is leading in most countries, including United States, Indonesia, Brazil, Canada and 10 other countries.
Magnetise Group is leading in United Kingdom and Lithuania.