Kitara Media is leading in Top 100K Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 50 other categories.
Kitara Media is leading in Computer & Electronics, Food & Drink, Restaurants & Delivery, Adult and 5 other categories.
MSN Ads is leading in most countries, including United States, France, India, Brazil and 30 other countries.
Kitara Media is leading in Sri Lanka, Iran, Netherlands, Finland and 3 other countries.