Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 86 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 9 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, Thailand and 28 other countries.

2 Kitara Media is leading in Russia, Romania, Iran, Slovenia and 10 other countries.