Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 54 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Social Sciences and one other category.


1 MSN Ads is leading in most countries, including United States, Japan, Brazil, India and 33 other countries.

2 Kitara Media is leading in Taiwan, Palestinian Territories, Colombia, Ukraine and 4 other countries.