Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 157 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Boxing and Universities & Colleges.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 75 other countries.

2 Kitara Media is leading in United States, Iran, Taiwan, Thailand and 7 other countries.