Market Share by Top Websites

1 OMG is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 60 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Graphics & Multimedia Tools and 4 other categories.

Geography

1 OMG is leading in most countries, including India, United States, United Kingdom, Poland and 33 other countries.

2 Kitara Media is leading in Canada, Latvia, Morocco, Iran and one other country.