Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 89 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Sports and 8 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Pakistan, Poland and 35 other countries.

2 Kitara Media is leading in United States, Canada, France, Egypt and 10 other countries.