Market Share by Top Websites

1 OMG is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 91 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Adult and 13 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, United States, France and 40 other countries.

2 Kitara Media is leading in Canada, Turkey, Bangladesh, Sri Lanka and 3 other countries.