Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Business & Industry and 85 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Sports and 11 other categories.


1 OMG is leading in most countries, including India, United Kingdom, Poland, Germany and 36 other countries.

2 Kitara Media is leading in United States, Canada, Switzerland, Sri Lanka and 8 other countries.