Market Share by Top Websites

1 OMG is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 88 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Adult and 13 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, United States, Malaysia and 41 other countries.

2 Kitara Media is leading in Canada, Spain, Switzerland, Cuba and 4 other countries.