Market Share by Top Websites

1 Paid-To-Promote is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Paid-To-Promote in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 177 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Agriculture & Forestry, Auctions and one other category.

Geography

1 Paid-To-Promote is leading in most countries, including India, Brazil, France, Germany and 106 other countries.

2 Kitara Media is leading in South Africa, Haiti and Mongolia.