Market Share by Top Websites

1 Paid-To-Promote is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Paid-To-Promote in all segments.

Websites Categories

1 Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 174 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Agriculture & Forestry, Auctions and one other category.

Geography

1 Paid-To-Promote is leading in most countries, including Indonesia, United States, India, Russia and 77 other countries.

2 Kitara Media is leading in South Africa, Austria and Namibia.