Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 Parrable is leading in Shopping, Business & Industry, Cooking & Recipes, Food & Grocery Retailers and 8 other categories.

Geography

1 Kitara Media is leading in most countries, including Egypt, Canada, India, France and 26 other countries.

2 Parrable is leading in United States, Mexico, Colombia, Italy and 8 other countries.