Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 Parrable is leading in Business & Industry, Shopping, Marketing & Advertising, Cooking & Recipes and 24 other categories.


1 Kitara Media is leading in most countries, including India, Brazil, Canada, Netherlands and 22 other countries.

2 Parrable is leading in United States, China, Mexico, Japan and 12 other countries.