Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Arts & Entertainment and 69 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Photography and Social Sciences.

Geography

1 Parrable is leading in most countries, including China, United States, Netherlands, Canada and 40 other countries.

2 Kitara Media is leading in Indonesia, Latvia, Morocco and Iran.