Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 108 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Government and 4 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, Switzerland and 41 other countries.

2 Kitara Media is leading in United States, Canada, India, Japan and 12 other countries.