In terms of market share, Kitara Media is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Business & Industry, Games and 12 other categories.
Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, News & Media and 9 other categories.
PocketCents is leading in most countries, including Egypt, Russia, India, France and 12 other countries.
Kitara Media is leading in United States, Canada, Brazil, Germany and 6 other countries.