In terms of market share, Kitara Media is clearly lagging behind, losing to PocketCents in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 12 other categories.
PocketCents is leading in Internet & Telecom, People & Society, Telecommunications, Business & Industry and 8 other categories.
Kitara Media is leading in most countries, including United States, Canada, Sweden, South Africa and 10 other countries.
PocketCents is leading in India, Spain, Russia, Pakistan and 6 other countries.