In terms of market share, Kitara Media is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 53 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 18 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 17 other countries.
PocketCents is leading in India, Nigeria, Russia, Bangladesh and 8 other countries.