In terms of market share, Kitara Media is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 54 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 17 other categories.
PocketCents is leading in most countries, including India, United Kingdom, Israel, Germany and 33 other countries.
Kitara Media is leading in United States, Japan, Timor-leste, Colombia and 16 other countries.