Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 98 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Computer & Electronics and 11 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 31 other countries.

2 Kitara Media is leading in Japan, Iran, Taiwan, Portugal and 10 other countries.