Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 95 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 14 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, Russia and 34 other countries.

2 Kitara Media is leading in Egypt, Pakistan, Japan, Czech Republic and 12 other countries.