Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 97 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 12 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 31 other countries.

2 Kitara Media is leading in Ukraine, United Arab Emirates, Japan, Zambia and 14 other countries.